Time for U · The Purpose Experts
The Purpose Finder
A coaching and mentoring process for people ready to work on what actually matters.
“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”Timothy Gallwey — The Inner Game of Tennis
A real thinking partnership.
With someone whose only agenda is yours.
The Purpose Finder™ is the signature one-to-one coaching and mentoring process at the heart of Time for U — a purposeful, confidential journey built entirely around you and what is genuinely required to move you forward.
Not a programme. Not a package. A real thinking partnership, with someone whose only agenda is yours.
The gap that should not exist — but does.
In the UK right now, almost a million workers are experiencing work-related stress, anxiety or burnout. One in three employees faces a mental health challenge. And yet most of the support available is either clinical — designed for crisis — or generic, built for everyone and therefore built for no one.
The gap in between — for the capable, high-functioning, quietly struggling individual who needs something personal, skilled and entirely their own — is where Time for U was built.
Four stages. Always in this order.
Always led by you.
Where you really are — beneath the version you present to the world. Before anything can change, it must first be found. Not the presenting problem, but the real one. This is the work of genuine listening, honest exploration, and the courage to look clearly.
What it means — and what it genuinely opens up. Once something is seen clearly, its significance begins to emerge. This stage honours the insight before the action. It cannot be rushed. TFU creates the conditions for understanding to arrive at its own pace.
What you will do differently — and how. The most demanding stage. This is where belief systems, patterns and behaviours are directly engaged. TFU stays alongside throughout. You will not be pushed further than the work requires — and not left short of it either.
How the change holds, grows, and travels outward into everything you do. The most overlooked stage in any development process — and the one that makes everything else last. What has shifted is woven into how you operate going forward.
Locate · Illuminate · Move · Embed — a framework aligned with ILM Level 5 coaching and mentoring practice.
Eight pathways into the same
purposeful, confidential practice.
Find yourself below — and step into the work that is built for where you actually are.
The Individual
Navigating a crossroads, burnout, a relationship shift, or a question you haven’t yet found the words for. You don’t need to have it worked out before you arrive. The Purpose Finder starts where you are.
The Leader
High-performing, often externally successful — and privately aware that the version of yourself you bring to your leadership is not the whole of you. We work on the person who leads, not just the role they hold.
The Organisation and Its People
When culture, values and daily reality have quietly drifted apart, the impact is felt by every individual inside it. The Purpose Finder works with the people within organisations who carry that gap — leaders, managers, individuals whose potential is visible to everyone except the system around them. Change in an organisation always starts with a person. This is where that starts.
The Creative and Performer
An industry that asks everything of you and offers little structured support in return. TFU brings twenty-five years of lived experience inside entertainment and the creative industries to this work. You will not need to explain what it feels like. We already know — and we work with both the artist and the person they go home as.
Crossroads Clarity
The moment when the path you’ve been on stops feeling like yours. A career that no longer fits. A role you’ve outgrown. A life decision that keeps circling back. Crossroads Clarity is for the person who knows they’re at a turning point — but can’t yet see which way to turn. We don’t tell you which direction to take. We help you find the clarity to choose it yourself.
Creatives and Their Families
Growing up inside a creative or performing family is its own particular experience — for the young person finding their own identity in the shadow of a parent’s public one, and for the partner, parent or sibling who loves someone whose world is all-consuming, unpredictable and not always easy to live alongside. TFU works with the whole family system — not just the person at the centre of it.
Toxic Environment Coaching
Something in the room is not working. Everyone can feel it. Very few can name it — and fewer still know how to change it. If you are inside an organisation where the culture, behaviours or relational dynamics are causing harm — to you, to those around you, or to the people you lead — TFU enters that gap.
One-to-one coaching, contracted independently, conducted in full confidence. Not HR. Not performance management. Skilled, human work for organisations ready to address what is actually happening.
IMR — Intentional Mindful Relationships
Replacing swipes with substance. IMR is a purpose-led, mindfulness-rooted approach to relationships — built on values, intention and genuine compatibility rather than algorithms and appearances.
For those who are done with connection that starts at the surface and stays there. IMR brings the same purposeful depth of The Purpose Finder™ to the most important relationships in your life.
The Person Who Simply Knows
No clear category. No defined goal. Just a persistent sense that something in the current situation needs to change. This is enough. Come as you are. The Purpose Finder meets you there.
“The growth and development of people is the highest calling of leadership.”Harvey Firestone
Purposeful practice.
Not a product.
TFU deliberately limits its personal client intake. Not because of capacity — because of conviction. The work starts with the person. Always. Genuine presence cannot be distributed indefinitely.
This is what purposeful practice looks like — and it is built on a life lived inside the work.
I have been reading rooms since I was a child. Ballet from the age of three. A discipline that teaches you to express what words cannot. From rehearsal rooms, running lines with my father — watching body language against emotion, words against reaction, what was said against what was actually felt — to boardrooms — that skill, I’ve now learnt 25 years on to trust the most!
In that time I have worked with CEOs, retail, media, sales and entertainment; politicians; C-suite executives in global organisations; artists and seen them at every stage of their career; and the people who quietly hold everything together.
The theory informed it. The life tested it.
The ILM framework gave it structure and ethics. The BACP training gave it psychological literacy. The EMCC gave it professional boundaries. But twenty-five years of actual rooms — actual people, actual burnout, actual turning points — is what made those frameworks living practice rather than classroom knowledge.
Burnout in all its guises also included my own, and the people I have sat with since, which is what informs my practice today.
Purpose is the thread. The coaching is the craft. The context is whatever brings you here.
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Sheona Walker · Founder, Time for U
Sheona holds an ILM Level 5 qualification in Coaching and Mentoring, a Diploma in Business Administration, and is a member of the European Mentoring and Coaching Council (EMCC).
Her BACP training in Counselling Skills and Studies, alongside continuing professional development in mental health, confidence, and self-esteem, informs the psychological depth she brings to every engagement. Intentional Peer Support Core Training — a lived-experience-led framework — underpins her approach to human connection.
Her own lived experience — through personal therapy, coaching, and mentoring as a client — is not incidental to her practice. It is part of it and informs how she shows up for every person she works with.
That combination means she can hold psychologically complex conversations safely and within professional scope. All work is conducted under regular professional supervision and continuing professional development.
If at any point it becomes clear that someone needs clinical or therapeutic support, Sheona will name that directly and help them get to the right place.
This is not a quick fix or a talking shop. The Purpose Finder™ is a structured, demanding and deeply personal process — one that produces measurable, lasting change in how you think, how you lead, and how you live. It works because it starts with the truth of where you actually are.
Take the first step.
One conversation. Thirty minutes. No pitch. No commitment. Just you and Sheona — and an honest conversation about where you are and whether this is the right fit.
Book a Free ConversationTime for U. The Purpose Experts.
When you rise — they rise. We all rise.